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Why Frozen?


Food made by people who love food

We cook real food using real ingredients

A Fresh Take on Frozen Food

Locks in freshness

It turns out there’s no better way to preserve the things we value most in food–like the taste, nutrition, and seasonality.

No Waste

It helps reduce waste by extending shelf life. Good for you and for the environment.

No Prep

It's ready when you are. Gives you more flexibility and time to do things you love.

No Stress

No more hectic trips to the supermarket. There is always something healthy and delicious in your freezer.

FAQ

Yes, definitely frozen food is healthy. Studies show that the freezing process preserves and locks in the nutritional content of food for relatively long storage periods. Here are some studies that shows that frozen food often has as much, if not more, healthy nutrients than its fresh counterpart.

Dietitians Australia

No, absolutely NOT! Freezing is the oldest form of preservation there is. It’s why we’re able to make our food with no preservatives or any other weird additives unlike the fresh food sitting on the shelves full of additives & preservatives to extend shelf life.

It’s not just any factory-made food with unrecognizable ingredients. We cook using the best ingredients and traditional methods - the same way you would at home and snap freeze them immediately to lock in all the freshness, taste and nutrients so that you can enjoy homemade taste every day without any hassle.

Not really, most of our food can be cooked straight from frozen while others are better defrosted first. And sometimes when you can’t defrost overnight in the fridge, you can always defrost most of our food quickly in a basin of room temperature water. The important thing is then to finish the reheating or cooking process within 2 hours and always heat food to a safe, piping hot 70C.