We love to cook and eat well, but like most people, don’t always have the time and energy to gather exceptional ingredients and prepare delicious meals from scratch.
We’ve been there— we know that the most ‘convenient’ options require compromises we prefer not to make: takeout that’s expensive and unhealthy, meal kits that spoil too fast in the refrigerator, and prepared foods full of preservatives and additives that leave us feeling…defeated.
What if we tell you that there is a magical box that could provide you with an entire meal, with minimal effort and almost zero clean-up required? Our Freezer - It's our old friend that had been sitting there the whole time, quietly minding its own business. Freezing is the best oldie-but-goodie there is when it comes to food preservation. That's why we’re able to make our food with no preservatives or any nasties.
We know that most people go through the same feelings towards freezer. It is either a catch-all for leftovers or a place to keep factory-made food. But, in reality, your freezer has much more command over life than that. Most of the frozen food that you’ll find in the frozen aisle of supermarkets is mediocre at best. That’s not the freezer’s fault. Rather, it’s due to a lack of passion and love on the part of the (mostly big) companies that produce the food. You have to love food to make food people love.
We want to show that when the food that goes into it is made from exceptional ingredients handled with love and creativity, a well-stocked freezer is the very best way to get a delicious meal on the table with a minimum effort, any night of the week.
It turns out there’s no better way to preserve the things we value most in food–like the taste, nutrition, and seasonality.
It helps reduce waste by extending shelf life. Good for you and for the environment.
It's ready when you are. Gives you more flexibility and time to do things you love.
No more hectic trips to the supermarket. There is always something healthy and delicious in your freezer.
Yes, definitely frozen food is healthy. Studies show that the freezing process preserves and locks in the nutritional content of food for relatively long storage periods. Here are some studies that shows that frozen food often has as much, if not more, healthy nutrients than its fresh counterpart.
No, absolutely NOT! Freezing is the oldest form of preservation there is. It’s why we’re able to make our food with no preservatives or any other weird additives unlike the fresh food sitting on the shelves full of additives & preservatives to extend shelf life.
It’s not just any factory-made food with unrecognizable ingredients. We cook using the best ingredients and traditional methods - the same way you would at home and snap freeze them immediately to lock in all the freshness, taste and nutrients so that you can enjoy homemade taste every day without any hassle.
Not really, most of our food can be cooked straight from frozen while others are better defrosted first. And sometimes when you can’t defrost overnight in the fridge, you can always defrost most of our food quickly in a basin of room temperature water. The important thing is then to finish the reheating or cooking process within 2 hours and always heat food to a safe, piping hot 70C.